Far Trading Co. is a family owned business operating for more than three generations, providing quality food and non-food products from our partners from 54 different countries, in 5 different continents, reaching the consumer starting with the wholesale sector to the end consumers through a wide chain of distribution and a large chain of retail stores.
The world is a changing environment all around us, and to continue to thrive in a business oriented world we must look ahead, understand the trends and factors that will shape the future of our business. We must get ready for tomorrow today, by moving swiftly with our mission, abiding by our vision and living our values. By doing so we have created a long term destination for our business which in turn provides a road map for winning together with our international partners.
In 1948 Mr. Mahmoud ElFar started a small retail store in the coastal city of Port Said, specializing in haberdashery products. Business grew and over the years Mahmoud ElFar chain was created. When the market expanded and new economic regulations were issued in the early 90's, we decided to move part of our business to the capital city of Cairo. In 1994, our first introduction outside Port Said came with our first wholesale office in the busiest whole sale area in Cairo, Moskey Market. Success was enormous and unexpected. One year later the need for a better way to merchandise and display our goods was realized. Far Trading Co. Cairo was esmvvlished as a limited liability Company with a 2,000,000 Egyptian pounds capital.
Trucks and Vans
Kafr Al Sheikh
Our Road map starts with our mission, which is enduring. It declares our purpose as a company and serves as the standard against which we weigh our actions and decisions.
Our vision serves as the framework for our road map and guides every aspect of our business by describing what we need to accomplish in order to continue achieving sustainable, quality growth. This is done by being the exclusive suppliers of high quality goods, making us the leaders in our market.
People: be a great place to work where people are inspired to be the best they can be.
Productivity: be a highly effective, lean and fast moving organization.
Profit: Maximizing long-term return to share owners while being mindful of our overall responsibilities.
Portfolio: Bring to the world a portfolio of quality product brands that anticipate and satisfy people's desires and needs.
Partners: Nurture a winning network of customers and suppliers, together we create mutual, enduring value.
Our Values serve as a compass for our actions and describe how we behave in the world.
Leadership: The courage to shape a better future.
Collaboration: Leverage collective genius.
Integrityand Honesty: We believe in absolutehonesty and integrity with our clients . . .Be Real.
Justice: We commit to fair treatment with others by listening to others.
Ownership: We emphasize on building the feel of ownership and our commitment to develop the success of our company.
Accountability: If it is to be, its up to me.
Passion: Committed in heart and mind.
Diversity: As inclusive as our brands.
Respect: We respect the interest of others and we deal with them based upon it.
Positive Impact: We are socially responsible towards our society keeping in consideration the impact of our actions on our customers, our partners, our employees, our society, and our environment.
Focus on needs of our consumers, customers and franchise partners.
Get out into the market and listen, observe and learn.
Possess a world view.
Focus on execution in the marketplace every day.
Abiding to the plans, and with great facilities, we are covering most of the Egyptian Territory .
With the different branches, we currently cover 90% of Egyptian territory, aiming at a full 100% by the end of 2017 .
As being part of our Mission and Vision, we try to have a better impact towards our community. Being one of the leading companies in imports, we try to provide high quality products for our market .